Counterfeit, 2015, oil on canvas. 10 x 12 cm
Supported by the Benetton Foundation, the project aims to collect thousands of small artworks from around the world. Each participating artist produces a painting on a 10x12 cm canvas and has their artwork and biography profiled in a publication.
Another facet of the project is that it tours extensively and showcases the images on a website. It's worth quoting the philosophy behind the collection - ' Its purpose is to catalogue world creativity in a way that is free from the usual museum processes and the art market '
What a great idea of Luciano Benetton, a true patron of the arts.